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About The Owner

Hello! I'm Charlotte Wilde.

My love affair with magic began at an early age, haphazardly creating potions out of kitchen supplies and wandering into the forest in search of fairies.

But it was in my middle school years that the cult classic film “The Craft” arrived into my life and was the perfect catalyst into the world of witchcraft for this crystal collecting, astrology studying, occult fixated, JNCO wearing outcast.

Have I dated myself yet?

My first Book of Shadows was a 5×7 spiral bound Five Star notebook with a holographic, quirky sticker I scored from one of those quarter machines that could be found in the entrance portion of the big box stores.

This was 1990-something. We didn’t have cool Etsy shops for witchy stickers then, okay? But what I wouldn’t give to be able to unearth that relic.

My path with paganism has been a winding one but one where I’ve always felt most at home. Surrounded by decades worth of collected crystals, divination supplies, and all things macabre.

It’s my hope that you find something here that you love, be it a product or knowledge, that assists you along your own path. Whatever that may be.

Blessed be.

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